talent network news contributing writer Stanley Popovich is back answering more questions that frequently occur within the entertainment industry, this time whether or not you should seek the help of a Publicist … Read on to find out more.
Do I Need the Services of a Publicist?
By: Stanley Popovich
Many people in the entertainment industry sometimes have to make the decision whether or not to seek the services of a publicist. Here are a few things to think about before hiring a publicist.
What are my short and long term goals as a professional entertainer?
What marketing techniques can I do on my own?
What would I want my publicist to do?
What is my monthly budget?
What kind of publicist do I want?
Is my publicist achieving my goals?
As a professional in the entertainment industry, you should have some ideas on what your marketing goals are when it comes to your business. A professional entertainer should also try to do some of his or own marketing instead of paying someone else to do it. This can save an author a lot of money. A rule of thumb is to hire a publicist to do the things that you can’t do on your own.
It is important to have some kind of budget before looking for a publicist. It can be expensive to use the services of a publicist so it is important to have some idea of what you can afford.
Finally, monitor the results of your publicist on a monthly basis. If a few months go by and you don’t see any positive results, you might want to find somebody else. Using the services of a publicist can get expensive and you don’t want to pay for something without getting anything in return.
There are many publicists available. Do your homework and find the publicist that can achieve your goals without breaking the bank. If you are not sure if you need a publicist, then wait. Spend your money on only those services that will help you achieve your marketing goals.
Stan Popovich is the author of “A Layman’s Guide to Managing Fear Using Psychology, Christianity and Non Resistant Methods” – an easy to read book that presents a general overview of techniques that are effective in managing persistent fears and anxieties. For additional information, visit Managing Fear.
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